Uganda is targeting a 20% increase in tourist arrivals from India over the next two years, as part of a strategic push to tap into the South Asian nation’s rapidly growing outbound travel market. This initiative aligns with Uganda’s broader Vision 2040, which positions tourism as a central pillar in the country’s economic transformation.
With India’s expanding middle class, rising disposable incomes, and growing appetite for international travel, Uganda sees a prime opportunity to market its rich offerings—from wildlife safaris and adventure tourism to cultural heritage and spiritual retreats. The tourism goal is embedded within a national development plan aimed at multiplying Uganda’s economy tenfold over the next 15 years, with key sectors identified as agro-industrialisation, tourism, rural development (especially in oil and gas), and Science, Technology, and Innovation (STI).
Uganda’s diplomatic missions have been tasked with promoting these sectors, and the High Commission in New Delhi has intensified efforts, making tourism the lead area of cooperation with India. Ambassador Joyce Kakuramatsi Kikafunda emphasized that the 20% target is both realistic and essential, and will be achieved through targeted promotion, strategic partnerships, and investment in tourism infrastructure.
Speaking during a familiarization trip for Indian tour agents, she highlighted tourism’s potential to help Uganda reach its goal of becoming a USD 500 billion economy by 2040. India, with its 1.5 billion people and status as the world’s fifth-largest economy, sends an estimated 19.5 million travelers abroad annually and currently ranks highest in tourist arrivals to Uganda outside East Africa, with 37,000 visitors.
By 2030, India is projected to be the top global spender on tourism, reaching USD 14 billion. Uganda, blessed with biodiversity, stunning landscapes, and unique attractions, has yet to fully showcase its beauty to the world—a gap the government now aims to close.
In January, Uganda participated in the Outbound Travel Market (OTM) in Mumbai, earning the title of “Most Promising New Destination,” a win Ambassador Kikafunda described as a testament to growing interest in Uganda. Jitender Singh Negi, Second Secretary at the Indian High Commission in Uganda, echoed this optimism, praising Uganda’s compact and diverse tourism experiences and pledging India’s support in promoting two-way tourism and trade.
Ambassador Elly Kamahungye, Director of International and Regional Economic Cooperation, stated that Uganda’s tourism sector must scale to USD 40 billion in value, with India playing a key role. Attracting even five million Indian tourists could achieve two-thirds of that target.
By investing in tourism promotion, strengthening bilateral ties, and tailoring travel experiences for the Indian market, Uganda aims to boost foreign exchange earnings, create jobs, and drive inclusive economic growth.
